Since more and more publishers are writing their own copy (at least parts of it), a 'style' issue has come up more than once, and we want your opinion on it. Typically if I'm writing, I'll say of Winsome Jenkins: "Jenkins has a certain aggression in her work" or quote her like this: 'Jenkins: "What I was after was to take over the knitting world"' or something similar. Which sometimes causes kind people to email and say, "Hey, call me Winsome". (Often they're British, but not always.) Here's my reasoning. When men talk about other men professionally, they usually call one another Robertson, Patel, or Schwartz. "Jeez, Trudeau really dropped the ball on that deal." But amongst women-- and let's face it, most of our designers and publishers are female-- we are much more used to calling one another Fern, Sandy, or Monica: "Debbi really nailed that analysis." Which is absolutely fine. But it's different. And if one of our stated goals is to eventually create the first download-knitting-pattern-designer millionaire (and it is) then I thought we had to man up, as it were, and talk traditional professional talk, or at least write that way. But maybe that's not necessary. And if someone objects, and changes it themselves, I leave it alone after that; it's your show, after all, and if you want to be Winsome and not Jenkins, that's your call. But what do you folks think? What should we start with? Does it matter? 2010-01-15T02:31:16Z true 95 2010-01-15T02:36:54Z 40